Under construction — coming soon

SafeTag is not yet open for orders. Existing tags still work normally.

Blackwell Designs SafeTag

Tap. Connect. Protect.

Safety identification
for the people and pets
you can't replace.

A SafeTag carries no personal information — only a secure link. When someone taps or scans it, they see exactly what they need to bring your child or pet home safely.

Nothing personal on the tag

The NFC chip and QR code store one unpredictable HTTPS link. No names, no numbers, no addresses.

Anyone can help instantly

No app to install and no account to create. A finder taps and sees large, direct call buttons.

You stay in control

Turn a photo on or off, disable a lost tag, or move your profile to a replacement tag at any time.

Learn more

Three tags, one promise

Choose a section below to read the full details of each SafeTag and walk through exactly how the service works from the day your tag arrives. Kids Tag is $25.00, Pets Tag is $20.00 and the General Tag is $15.00 — a single one-time charge per tag activation, with no monthly fee or subscription.

How activation works

  1. 1. Scan your new SafeTag or open its link.
  2. 2. Create an adult account and verify your email.
  3. 3. Enter the secret claim code from your activation card.
  4. 4. Build the emergency profile, preview it, then publish.

Questions

Frequently asked questions

Everything people usually want to know before buying their first SafeTag.

About Us

Built to help someone get them home safely.

SafeTag was created with one simple goal: to help families reconnect with the people and pets they love when every second matters.

At Blackwell Designs, we believe safety tools should be simple, accessible, and easy for anyone to use. SafeTag combines NFC and QR technology with a personalized emergency profile, allowing someone who finds a lost child or pet to quickly access the information needed to contact a parent, guardian, or pet owner — without requiring an app.

Each SafeTag is designed to provide the right information at the right time. Parents and pet owners remain in control of their profile and can update important contact information without having to replace or reprogram their physical tag.

As a family-run business, we understand how important peace of mind is. SafeTag grew from the idea of creating something we would feel comfortable using for our own family and pets: something practical, easy to understand, and thoughtfully designed with privacy in mind.

Whether a SafeTag is attached to a child’s backpack, wristband, pet collar, or another everyday item, our goal is the same:

Make it easier for someone to help them get home safely.

Our Mission

To create simple, thoughtfully designed safety products that use technology to help reconnect children and pets with the people who care for them.

Blackwell Designs SafeTag
Tap. Connect. Protect.
Blackwell Designs SafeTag
Tap. Connect. Protect.